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Why
Most Do People Fail?
Success in any venture, whether online
or offline, big or small, can almost be 100% assured, given enough time, drive
and capital.
But we live in an impatient society
- people to meet, places to go, things to do. This Internet venture is just
one of many things that you want to do.
You just want to "get it done",
or succeed, and move on.
So, what is the quickest and best
way for you to do it?
The first step would be to study
those who have come before you, and failed. Failure, in itself, is not bad.
There are many successful persons who have said that it is failure that have
brought them to where they are now.
But failure is a waste of time.
So, take some time to look through
the following examples of how people have failed. Study them and make sure you
understand why they failed. You will save a lot of time and money, by not making
the same mistakes.
MLM
Programs
You may be lured by MLM programs
promising easy money. The advertisements will typically have words like "prelaunch",
"forced matrix", "spillover", "explode" and "get
in early".
The advertisements will generally
give the impression that the programs are new, and that if you get in now,
you can sit back while somebody else builds your downline, or does the work,
for you.
I suppose there may have been some
rare cases where you reap the rewards while somebody else does the work, but
most of the time, those expecting easy money will be disappointed.
Unless you have some insider information,
by the time you find out about a (launched just minutes ago) program, many thousands
before you would have found out about the same program...and they will be sitting
in the choice spots that you thought was yours. :(
There is good money to be made in
legitimate MLM programs, but it still boils down to pure hard work.
Shopping
Malls
Some have built shopping malls with
a wide assortment of products. They have stocked the malls with everything from
pencils and rulers to the kitchen sink, and more. The rationale is that with
a wide selection, there will be something for everybody.
They will proceed to promote their
malls in free classifieds, ffa links and banner exchanges. Some may even pay
for advertising.
They will get a trickle of traffic
from their advertising, but many of them will not even sell a single item!
Web surfers are generally more interested
in looking for specific information rather than shopping. If you were to offer
them what they need first, and then attempt the sale, you would probably do
very much better.
That means building a site or mall
with a narrow focus, catering to a specific audience.
Paid
to Surf the Web
There are many sites that will pay
you for practically anything that you do online, including reading email, visiting
sites, searching, chatting, playing games and even listening to the radio.
I guess you can make a couple of
bucks from such programs but I don't think anybody has managed to make serious
income from such programs.
Automated Marketing
Systems
And then there are those marketing
automated systems. Invariably they will start with what you already know - that
internet marketing is hard work, that it isn't easy to succeed, and that it
takes a lot of perseverance.
And they will tell you that most
will eventually fail.
They will continue by claiming that
after years of experimenting, they have come up with an automated system that
does the recruiting, selling, marketing or whatever else needed. A system that
guarantees your success.
All you have to do is to follow their
system to the letter, and you are on your way to riches.
There are many variations on the
above theme, too many to go into here. Generally, you will be asked to pay a
one-time fee, or a monthly fee, or do some grunt work and you will get a reward
that is ridiculously disproportionate to the work, or intelligence, or money
that you put in.
If you are tempted, as I have been,
ask yourself this question:
"If I did develop such a system,
would I sell it at such a low price?"
or
"If I did develop such a system,
would I be selling it at all???"
I
built a great site but nobody came
There will be some that have done
their homework.
They will have decided on the theme
for their site, registered their domain and built their site. They optimized
their pages for the search engines and submitted them. They approached webmasters
of similar sites and exchanged links. Some may even have started a newsletter.
And then they waited for the masses
to come.
Three months passed and a trickle
of traffic started to come into the site.
Another three months but the expected
torrent of traffic just refused to materialize. And they gave up in disgust.
Actually, this group of people had
it right. But they were too impatient.
The process of getting decent traffic
to a site is like falling dominoes - the first falling domino will hit the second
one, which will hit a third, which will hit a fourth, and so on. The dominos
fall one at a time, not all at the same time.
Similarly, it takes time for you
to promote your site and get it listed in the search engines. This will bring
in some traffic resulting in more people knowing about your site and more links
to your site. Which leads to a better ranking in the engines and more traffic.
Which leads to even more links leading back to your site and an even better
ranking in the search engines. Leading to even more traffic and....I think you
get the picture.
But all this takes time. It probably
may take up to a year before you can get any sort of decent traffic to a new
site.
I'm sure that you can think of lots
more ways that a person can fail on the Internet. On the whole, I think you
will agree that failures can probably be traced back to one or more of the following
factors:
- a lack of understanding of the
Internet and Internet marketing
- a lack of drive
- a lack of patience
- greed
Previous
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Introduction
Why Do Most People Fail?
Why Should I Start A Business On The Web?
Can Anybody Do It?
How Do I Start?
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